Major B2B Distributor (Confidential)
The fastest growing building products distributor in the U.S. with revenues over $5 billion.
Client saw an opportunity to increase partnership value to its 60,000+ contractors. Partners could convert more inquiries into customers with higher-quality sales leads.
HRBTEC engineered a dynamic lead interface, powered by API integrations for back-end data capture and lead insights. Lead traffic multiplied with a strategic marketing plan using SEO, organic and paid advertising, programmatic and affiliate networks.
Lead conversion rates jumped for partners, and differentiated the client as a partner-focused distributor. This higher-quality lead-generation platform increased client value to its partners, and increased product revenues.